Overview

Hy-Vee Stores launched a new web-based application for Retail Pricing, yet Store Managers kept using the legacy application


Our goal was to find out why the new application wasn't being used and search for improvements or new features that would increase adoption

Project type

Digital transformation


— ROLE

UX research

Information architecture

Interaction design

Interface design


— DATE

Feb 2022

Hy-Vee has more than 250 grocery and convenience stores around the Midwest, with 80,000 employees and $10 billion in annual sales


To make one store successful, everyday a Store Manager must review and change the prices of thousands of items based on location and availability


The new web-based application makes it possible for one Store Manager to be responsible for many stores, increasing the stakes in the Digital Transformation strategy


Examine analytics on the new application


Analytics showed how popular some features are and how some were barely used at all, it also helped us understand how quickly the review process should take

Research the old application


Interviews and observations of Store Managers provided key insights, although the older technology had limits, it performed extremely well for a large volume of work. Keyboard shortcuts were a major benefit, yet had not been kept while developing the new application

Determine which solution to tackle first


Our UX research clearly defined the problem and let us brainstorm on several possible solutions for us to determine level of effort and impact

Evaluate Keyboard shortcuts


To find out what the current keyboard shortcuts are, Developers helped Designers obtain a code sample, a perfect way to begin evaluating each shortcut for platform, navigation, and data entry

Keep, remove, re-define, or add keyboard shortcuts


Add new keyboard shortcuts using modifiers like "Shift" and "Alt" make them more memorable, but we also needed to not compete with Operating System's and Browser's built-in keyboard shortcuts

Mapping each keyboard shortcut to it purpose and placement


Making a more robust list of keyboard shortcuts also meant we carefully considered how they we discovered through interactions like a hover state.

Results

Finding and fixing the right problem to get to our goal lead the entire Hy-Vee team to make significant improvements for Store Managers. The visual designs showed tool-tip over high traffic components which made the new keyboard shortcuts easily discoverable through out the application.

We organized keyboard shortcuts by navigation and then by feature making sure the accessibility was preserved in tab order

We organized keyboard shortcuts by navigation and then by feature making sure the accessibility was preserved in tab order

We organized keyboard shortcuts by navigation and then by feature making sure the accessibility was preserved in tab order