Client
Hy-Vee has more than 250 grocery and convenience stores around the Midwest. With 80,000 employees and $10 billion in annual sales
Problem
Managing a grocery store has changed, technology now makes it possible for one Store Manager to be responsible multiple stores and Hy-Vee’s new web-based application, built for multiple stores, wasn’t getting the adoption needed to sunset legacy systems
Challenges
Searching for high-impact improvements, or new features, that would increase adoption was our biggest challenge
Goal
Find the Keyboard Shortcuts that Store Managers would expect, make them memorable, comply with Accessibility Standards, and not conflict with Operating Systems or Browsers
Research the experience on the old application
Interviews and observations of Store Managers provided key insights, although the older technology had limits, it performed extremely well for the large volume of work
Keyboard Shortcuts were a major benefit, yet had not been kept while developing the new application
We made sure to document our findings with the UX Team so our valuable research could be used again
Keyboard Shortcuts on the old application
To find out what the current Keyboard Shortcuts are, Developers helped Designers obtain the code, a perfect way to begin evaluating each shortcut
User analytics on the new web-based application
Analytics showed how popular some features are, and how some were barely used at all
Keep, remove, define the Keyboard Shortcuts
A lot of work went into the Keyboard Shortcuts themselves, simple modifiers like "Shift" and "Alt" make them memorable, but we also needed to not compete with Operating System's and Browser's built-in Keyboard Shortcuts
Mapping all the Keyboard Shortcuts
We organized the new Keyboard Shortcuts by Navigation and then by feature, making sure the Accessibility was preserved in Tab Order
Results
Find and fixing the right problem to get to our goal, lead the entire Hy-vee team to make significant improvements for Store Managers, the visual designs show how tool-tip over high traffic User Interface components made the new features discoverable as well as every Keyboard Shortcut through out the Application
